From iris activity to viral marketing – The changing face of marketing

Cineviz project manager John Behnke looks into a camera mounted on his computer monitor. On the screen, his face appears, framed in a green square. Green means he’s engaging with the camera – in other words, he’s looking at it.

He glances away from the camera, and the outline around his screen face turns gray. Gray means he’s still present but just not engaging. This may not sound like the latest in techno-intelligence, but for marketers, it’s the answer to their prayers. If Behnke is your target audience and his camera is set up near your advertising message, you’ve just found out quite a bit about him as a viewer: You know how long he’s looked at your ad, his gender and age range, and at what point in your message you lost his interest. The magic is the result of “video analytic technology.” But don’t let its name scare you. All it means is electronically checking out who looks at your ads.

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When Tyco Fire Suppression & Building Products decided to change their signage they were looking for something that represented not only the company name but the image of the company. They turned to Cineviz and Freshpaint Digital to provide just that. The solution was a 65” Seura Moda Frame Mirror with a backlit logo in blue and a 52” monitor to display the digital signage through the two-way mirror. The presentation provides live RSS data of Tyco stock price, time from (4) locations around the world, weather data, a video presentation about the company today and an area to display welcome messages that are updated daily.

www.tyco-fire.com
www.ansul.com
www.seura.com

Thank you to everyone who joined us on Tuesday, February 3rd to celebrate the Grand Opening of the Cineviz storefront and freshpaintdigital’s 5th year in business! The winners of our door prizes are:

#1 – $500.00 Winner of Content
Stefani Sielaff from IOD Incorporated

#2 – Coby Digital Frame
Jacqueline Smith from Residence Inn-Marriott

#3 – Coby Digital Frame
Nancy Steffel from “The School That Comes To You”

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DIGITAL MEDIA SALES ASSOCIATE
Join an exciting, growing digital media company focused on international corporate business-to-business and digital signage. Cineviz is looking for an aggressive, confident and motivated representative to uncover new opportunities and expand the current customer base. The qualified candidate should be a goal-driven self-starter, with a strong entrepreneurial spirit, excellent communication skills and a desire for advancement and business success. This is an opportunity to make an immediate impact and gain invaluable understanding of digital media technology sales.

Responsibilities:

• Generate consistent stream of new business opportunities through outbound sales activities via telephone, email and Web
• Reach and secure meetings with decision-makers at qualified prospects
• Create awareness and interest in Cineviz (Primary) and Freshpaint Digital (Secondary) services, capabilities and benefits
• Identify and qualify accounts; understand business requirements
• Manage and document accounts and pipeline activity through the Sugar CRM system and other Web resources
• Work closely with marketing to achieve lead generation goals
• Assist in conducting research, analysis and outreach to build awareness of Cineviz and its services
• Work with new Associates to develop a stronger sales team
• Conduct ROI models for prospective sales
• Associate will concentrate on a specific vertical market including retail, medical, banking and corporate

Qualifications:

• Experience – Relevant experience encouraged.
• College graduate with 1-3 years marketing/sales related experience
• Bright, proactive, self-starter who can take initiative
• Excellent communication skills required both verbal and written
• Professional attire and appearance required
• Reliable form of transportation required
• Clean criminal and driving record required.

Benefits:

• Compensation: Base + (incentive compensation/commission)
• Health insurance, cell phone and laptop
• Growing company with unlimited advancement potential in 2009*.
• Gas Compensation Program to help pay for gas costs

Office location in Green Bay, WI. Please send or e-mail your resume along with salary requirements to:

Cineviz, LLC
Attn: Scott Koffarnus
1236 Main Street
Green Bay, WI 54302
E-mail: jobs@cineviz.com

MULTIMEDIA DEVELOPER

Cineviz is currently seeking a full-time, in-house Multi-Media Developer. You must also be a motivated, self-starter with the ability to interact with an award winning team. Cineviz is a business communications company specializing in digital signage, multimedia development, interactive kiosks… and more.

Cineviz offers full-service capabilities and creativity to provide truly innovative solutions for meeting a variety of corporate communications objectives. Thanks to our broad-based experience in a variety of media, we have established a solid reputation as a business communications specialist who delivers unsurpassed quality. Our experience and tightly-focused solutions-oriented approach has helped us in creatively meeting new and unique challenges time and again, working closely with the client to produce solutions that work within the unique parameters of each project.

Requirements:
You must be ethical, creative, diversified, and have experience in developing interactive multi-media programs, 3-D animations, graphics for video, kiosks, and more. But you must be CREATIVE primarily in FLASH and also be proficient in ActionScript 2.0 with experience in Flash Streaming Video, Illustrator, Photoshop, Director and 3D (3D Max or Maya or Cinema4D). You must have working experience in the creative service/graphics industry. You must also be adept at project management and not only design but organize and programming interactive content.

Please send or e-mail your resume along with salary requirements to:

Cineviz, LLC
Attn: Scott Koffarnus
1236 Main Street
Green Bay, WI 54302
E-mail: jobs@cineviz.com

DIGITAL CONTENT SYSTEMS SPECIALIST

Cineviz is seeking a Digital Content Systems Specialist. Under the direction of the Digital Signage Content Project Manager, the incumbent will supervise the Digital Content Systems Specialists in ensuring the correct technical operation of digital signage network including programming the scheduling of all messaging. This key position will provide complete technical oversight of the entire Digital signage network for our clients. Upkeep of the network, various computer servers, and the content on the players will be the primary role of the person in this position. Working with the manager and Multimedia Specialists, this person will be responsible to schedule (hourly, daily, weekly, monthly) the programs of all elements (advertising content, TV, music video, etc) of digital signage. An understanding of digital video standards, compression schemes, and video file serving is preferred.

Requirements:
Must understand all content file formats, and be able to resolve incompatibilities quickly and effectively. Working knowledge of HTML and XML preferred. Candidate must possess a complete understanding of the Microsoft Windows operating system and Microsoft Network Systems. A Bachelor’s degree in Computer Science, Computer Networking, Broadcast Communications, or related field is required. Two (2) years of experience working within communications is preferred. An understanding of digital signage network configurations is desired.

Please send or e-mail your resume along with salary requirements to:

Cineviz, LLC
Attn: Scott Koffarnus
1236 Main Street
Green Bay, WI 54302
E-mail: jobs@cineviz.com

Cineviz & freshpaintdigital’s crucial input attracts interest from industry giant, SONY.

Green Bay, WI, October 1, 2008 — John Holmes, Sony Corporation’s National Marketing Manager in New Jersey, recently met with digital signage and content providers, Cineviz™, last month in Green Bay, Wisconsin to discuss the results of Sony’s SimpleSign™ beta-testing. Impressed with the feedback provided by the Green Bay-based company, Sony product managers, Taro Tadano (Senior Manager, Public Display Section) and Kirk Enomoto (Senior Manager, Technology Sec.5 Monitor Dept. of B2B Solutions Business Group) also made the trip from Japan specifically to meet with the Cineviz™ team.

SimpleSign™ makes digital signage more accessible and affordable “by providing everything needed for start-up digital signage in one box. It’s perfect for any small to medium business which is currently using DVD or Video tapes to playback corporate marketing messages or promotional advertising,” according to Sony’s website product overview. Prior to the meeting in Green Bay, freshpaintdigital™ created and implemented digital media content for Sony’s hardware, while its subsidiary partner, Cineviz™, offered crucial feedback during its application that seemed to have piqued Sony’s interest.

John Behnke, Project Manager of Cineviz™, described their role in the testing as really two simultaneous goals: “One was pushing the limits of SimpleSign’s product to see what it can do (and can’t do), while number two was to see what kinds of customers are best served by Sony’s new application.”

Cineviz™ rigorously tested SimpleSign’s performance limits to determine what kinds of strains the product might undergo, what might happen under those conditions, and what kinds of format and networking scenarios would be ideal for Sony’s customers. From a content standpoint, Cineviz™ and freshpaintdigital™ ultimately provided Sony with ideal recommendation standards for future application of SimpleSign Solutions.

As Behnke put it, “our tests helped determine Sony’s goal to provide SimpleSign™ users with an easy-to-use website and/or software product, allowing users to easily input their own media and advanced functionalities in a cost-effective, well-rounded solution.” President and Creative Director of both Cineviz™ and freshpaintdigital™, Scott Koffarnus, added that “the meeting with Sony SimpleSign™ executives reflect their commitment to users by taking the complexity out of digital signage, making it more affordable, yet still keeping a diligent eye on the quality of the product. We were happy to be a valued partner with a company like Sony, and we found out just how much our philosophies about digital signage are the same.”

While no official decision has been issued publicly from either party regarding a consistent collaboration, Sony Corporation and President/Creative Director Scott Koffarnus continue to discuss how both companies can continue to work together successfully, now and in the near future.

For more information, please contact John Benke john@cineviz.com.

About Sony
Sony Corporation of America, based in New York, NY, is a U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment Inc., Sony Computer Entertainment America Inc., and Sony BMG Music Entertainment, one of the largest recorded music companies in the world.

www.sony.com

Digital signage corporate training taken to a global level.

Green Bay, WI, October 1, 2008 — Digital signage and content providers Cineviz™ and freshpaintdigital™ recently partnered up with IP applications and broadcasting solutions company, Helius. In an effort to merge rich content and digital signage technology with satellite communications, both parties hope to surpass traditional training and corporate communications.

As President and Creative Director of Cineviz™ /freshpaintdigital™, Scott Koffarnus admits his excitement: “The possibilities are virtually endless! With Helius, we now have satellite resources at our fingertips. Imagine a certified OSHA training module that would provide video on demand, live or mixed with multimedia. Couple that with freshpaintdigital’s capability to provide content and you have a full digital signage solution meeting just about any client’s needs.”

Hughes Company and Utah-based Helius is equally enthusiastic about the partnership. Long-distance corporate training and communications can only work with the “delivery of rich media and interactivity,” as posted in the company’s mission statement and overview. In addition, Helius adds, “Satellite networks offer a cost-effective means for delivering high impact, rich-media through a multicast distribution method.”

Through this new partnership, both companies hope to achieve full digital signage integration through Cineviz™, rich, engaging content created and implemented by freshpaintdigital™, while combining Helius satellite integration points and platforms. The result: potentially limitless training and corporate communications solutions for clients, both big and small. For more information, please contact John Benke john@cineviz.com.

Cineviz™ is dedicated to providing Digital Signage solutions and is a subsidiary of freshpaintdigital™. One of the leading forces in the digital media industry, freshpaintdigital™ has years of expertise providing professional media content in audio, video, animation, graphic design and interactivity. In partnership, freshpaintdigital™ and their skilled staff are experts of content planning and design, and work closely with Cineviz™ to provide you the most engaging, visually stunning, and powerful images and content possible.

About Helius
Helius, a wholly owned subsidiary of Hughes (NASDAQ: HUGH), provides IPTV and training solutions for business. Our patented expertise helps organizations implement applications such as digital signage, distance learning, and corporate communications. For more information, visit www.helius.com or call Jeff Crapo at 801-764-9020.

ANSUL®/Tyco Fire Suppression & Building Products rent 32-inch touch-screens from Cineviz™ and freshpaintdigital™ for MINExpo International Convention 2008 to show off latest Fire Suppression and Building Products.

Green Bay, WI, October 1, 2008 — After a record attendance at the 2008 MINExpo International in Las Vegas, Nevada, ANSUL®/Tyco Fire Suppression & Building Products (Tyco FS&BP) used digital signage technology from Cineviz™ and freshpaintdigital™ to showcase and engage the massive audience at the convention.

Using 32-inch High Definition Touch-screens from the Green Bay-based digital media and digital signage companies, ANSUL® was able to provide an interactive experience platform of their latest technology in fire detection, suppression, cooling, and securing. ANSULs® digital signage interaction allowed them to give the Mining and Construction community from around the world a better look at their industry-leading approach to fire suppression. The presentations showcased ANSUL® systems through 3D animation, video and interactivity presented in 5 languages.

Cineviz™ and freshpaintdigital™ have a long-standing relationship with ANSUL®/Tyco FS&BP – recently and in the past, providing digital media content and fully-produced multimedia training videos for many of their fire suppression units. This latest move allowed ANSUL®/Tyco FS&BP to maximize the impact of their product presentations, but, ultimately, to expand their marketing potential by using digital signage technology.

Currently, Cineviz™ and freshpaintdigital™ have multiple 32-inch High Definition Touch-screens for rental purposes for any display or presentation, and have recently opened a new showroom to showcase their latest digital signage solutions.

For additional information on the new Cineviz™ showroom or Touch-screen rentals, please contact Cineviz™ or see the latest press release James Murphy james@cineviz.com.

Cineviz’s new onsite showroom delivers an up-close and personal digital signage experience for visitors.

Green Bay, WI, October 7, 2008 — Digital Signage solutions company, Cineviz™, just unveiled a new showroom open to clients and the public to see and experience the latest in digital signage technology.

The new showcase includes closeup demonstrations of the team’s latest projects, including beta-tests of Sony’s SimpleSign hardware/software solutions – an entry-level combination geared to minimize the complexity of digital signage for small- to midsize businesses without compromising rich content and performace, all at a more affordable price. In addition, the showroom boasts a range of 32-inch Touch Screens with HD capacity, allowing clients to see just how their rich content will look in their storefront or business, as well as Samsung all-in-one packages that allow for larger formats, embedded CPUs, and up to 5×5 Video Walls destined to impress viewers with stunning, interactive media content.

“The idea was to show people what we actually meant by ‘interactive content’ and ‘quality performace’ when discussing their digital signage needs,” said Scott Koffarnus, President and Creative Director of Cineviz™. “In fact, the whole advantage of digital signage technology is the interactivity of the medium itself. Most other companies do their best to tell someone about the endless capabilities or provide product pictures for their clients, but nothing beats the up-close, hands-on approach. So with that in mind, we designed the showroom to allow clients and the public to take digital signage out for a spin and really show the innovative things we can do for them and their business.”

Cineviz™ Sales Manager, James Murphy, and Project Manager, John Behnke, agreed that the showroom was well worth the time and financial investment. “Almost immediately, our clients finally saw and experienced what it was we’d been talking about for months. It was really exciting,” said Murphy. Behnke said, “Simply put, it shows our commitment to leading the way in this industry. Digital Signage strategies are always moving forward, so we’re pushing the limits and actually showing them how it would look and perform in their storefront, corporate headquarters, restaurant – you name it.”

The showroom is open to the public and is located at Cineviz™’s main office, 1236 Main Street, Green Bay, WI. For more information, please contact James Murphy james@cineviz.com.

Cineviz™ is dedicated to providing Digital Signage solutions and is a subsidiary of freshpaintdigital™. One of the leading forces in the digital media industry, freshpaintdigital™ has years of expertise providing professional media content in audio, video, animation, graphic design and interactivity. In partnership, freshpaintdigital™ and their skilled staff are experts of content planning and design, and work closely with Cineviz™ to provide you the most engaging, visually stunning, and powerful images and content possible. Cineviz™ is passionate about finding a customized solution to your Digital Signage needs, and will ensure that your business has an ongoing competitive advantage in this ever-changing marketplace.

Behnke joins Cineviz™ and freshpaintdigital™ in response to massive project growth.

Green Bay, WI, October 1, 2008 — John Behnke was recently hired as Project Manager for digital signage technology solutions company, Cineviz™, and digital media content provider, freshpaintdigital™. While generally overseeing projects from both divisions with President and Creative Director, Scott Koffarnus, his key roles will involve closely managing installation of digital signage hardware, while providing inventory management of assets going in and coming out of the Green Bay-based companies.

Behnke’s diverse experience in business communications, sales and design project management was key to his new position. Scott Koffarnus called the hire “a vital one.” He added, “It’s an exciting time, and we’re growing so fast. We needed someone who not only knows the digital signage industry and its potential, but also had the management skills to oversee the multiple ends of each project and the applications that go along with it. He’ll do great things for us and we’re lucky to have him in this role.”

When asked what attracted him to Cineviz™ and freshpaintdigital™, Behnke admitted, “I was excited about the new and unique medium. I’d worked in traditional marketing and business mediums before, but Scott’s approach to digital signage combined all of my passion and skills into one perfect fit.”

With projects that include providing digital signage solutions and rich content for companies like Tyco-owned Ansul Incorporated, Helius, Sony’s SimpleSign applications, with more coming in daily, Behnke and Koffarnus say they look forward to the hard work ahead. As Koffarnus put it, “John will help us to continue to lead the way to new approaches in digital signage and content, plain and simple.”