Project: AXE/Playboy Ballsiest Party Ever Client: GMR Marketing, Sage Collective Brand: AXE Market: Retail AXE Shower Gel was going to host a wild college party at the Mansion in Ohio. Touted the ballsiest party ever, GMR Marketing challenged Cineviz to create an interactive display for its client Axe that would reinforce its bad and dirty boy brand image. Cineviz designed, programmed and installed an imposing 9 x 8 feet gesture activated screen that featured a fetching female silhouette leaning against a giant Axe Shower Gel bottle. Hand gestures were all that was required for party guests to interact with the display. With a wave of their hands, they were able to move the soap bubbles in the direction they wanted. As expected, the bubbles moved mostly away from the silhouetted figure.
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