With the 2016 election underway, The Association for Equipment Manufacturers wanted a way to inform and motivate its members to vote. They were planning a mobile tour, going from manufacturer to manufacturer, and needed a way to engage workers. Thus, the “I Made America” app. Designed for a mobile platform, the app is gamified, allowing people to test their knowledge in either the Agricultural or Construction industries and compete against each other. A digital leaderboard was incorporated to display results as players competed. For an extended experience beyond the actual event, the leaderboard data was uploaded to a website for all to view. Players also got extra points for sending letters to congressmen and other activities to get bonus points. In the long run, the app provided a fun, informative and competitive way to motivate their members to act.
Mobile App, Gamification, Content Creation