Javelin had worked with Cineviz for the Bacardi 150th Anniversary Super Bowl event for which we used a digital graffiti wall with custom Bacardi content. When the Javelin team put together a street art campaign for New Amsterdam Vodka they called us again. This time we integrated custom art with our 6’ X 10’ digital graffiti wall and went on tour to art galleries in eight major US cities. This time though, we took it a step further by incorporating the ability for people to print their artwork from the graffiti wall with New Amsterdam Vodka branding onto a tee shirt. The campaign was a huge success, and we can’t wait to find out what’s next.
Event Experience - Digital Graffiti wall 8 city tour