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shower gel

on steroids

bad boy branding at its best

AXE Shower Gel was hosting a wild college party with Playboy at the most happening nightclub in Columbus, Ohio. Touted as the “ballsiest” party ever, GMR challenged Cineviz to create an interactive display for AXE that would reinforce its “bad and dirty” boy brand image. Cineviz accepted the challenge and very quickly a great idea bubbled to the top. We designed, programmed and installed an imposing 9’ x 8’ gesture activated screen that featured a fetching female silhouette covered in bubbles leaning against a giant AXE Shower Gel bottle. With a wave of their hands, guests at the party were able to move the soap bubbles in the direction they wanted – which most of the time was away from the silhouetted figure.

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