It started with KI, one of the biggest names in the commercial furniture industry. And NeoCon, one of the largest and most important trade shows in the industry, drawing 50,000 design professionals from over 500 companies. KI had a hot new product, the Doni Chair, they wanted featured in a showroom that would outshine all competitors. They turned to Cineviz.
Visual Communications, Technology, Graphic Design & Motion Graphics
Our strategy was to create a showroom experience that matched KI's reputation for fresh, innovative design and exceptional customer experience. So we harnessed technology so innovative it had been on the market only a few months. Using thin OLED transparent screens, we created rich motion graphic content that engaged and captivated hundreds of visitors at the KI showroom. The goal was to develop a technology experience that complemented the furniture and strongly reinforce KI's brand position as a true innovator in everything the company does.
The new technology combined with attention-grabbing motion graphics was the talk of the show. No one had seen anything like it, and KI's showroom was the buzz heard throughout the trade show.
KI also was honored with the prestigious "Best of NeoCon" and "Showroom Design" awards for originality of design, visual impact, effective use of materials and the outstanding use of space, color, texture, lighting and graphics.